🫂The Team
Reform consists of a team of core contributors and subcontractors of the DAO, which now consists of a team of 15 members. Reform holds over 50 years of crypto experience, 5 years in Market Making, and manages a large crypto fund with over 100 million AUM, supported by a team experienced in Market Making, fundamental research, trading, Web3 marketing, and DAOs.
Reform Core Contributors

Jess Muntenaar - Business Development
Jess brings over nine years of crypto market experience to Reform, including several years as Chief Investment Officer at a leading cryptocurrency fund in Europe. He spearheads business development by ensuring a continuous deal flow of new projects.
Paul Lafaille - Marketing Paul has over seven years of marketing experience, with the past three years focused on Web3. He is the host of the widely followed Paul’s Penthouse X Space shows, where he engages with leading voices across Web3. Paul also works extensively as an advisor to a range of large Web3 companies. His industry knowledge helps shape Reform's marketing strategy and brand positioning.
Ichimoku - Strategy
Ichimoku is the founder of Growity, an algorithmic development company that powers Reform’s trading strategies and market-making infrastructure. With ten years of experience in crypto and running a leading cryptocurrency fund in Europe, he brings a sharp focus on quantitative strategy and algorithmic innovation to Reform.
Aslan - Operations
Aslan brings seven years of hands-on experience in crypto trading, with a strong focus on Web3 startups. At Reform, he oversees day-to-day operations and manages the company’s finances. He's also responsible for all DAO proposals and governance processes, ensuring alignment between the core team and community.
Luigi - Technology
Luigi brings nearly 20 years of development experience and over a decade of experience in crypto to Reform. Creator of LuigiBot, he leads all aspects of technology development, overseeing infrastructure, product innovation, and long-term technical strategy across the Reform ecosystem.
Reform Contributors
James, BD Manager: Leads business development for market making. Handles events, CRM updates, and closes deals with aligned projects.
Aaryan, Nahuel and Onur, BD Partners: Our BD partners work alongside James on market making BD. They manage outreach and support for business development relationships including events, CRM, and deal execution.
Bella, Communications: Drives partnerships with KOLs, ecosystems, and partners to expand Reform’s visibility.
Sylvie Rose, Senior Designer: Leads the design team and oversees all creative output, web, social, and motion.
0xNFTea, Marketing Executive: Runs campaigns, social media, and writes compelling, on-brand copy.
Dominic, Marketing Executive: Co host Paul's Penthouse spaces, business development, content guidance.
Matthew, Marketing Manager: Advises on campaigns and social media platforms, assists with strategy and marketing research, and creates copy.
Iida, Intern: Creates both long and short-form copy for several of Reform's social media accounts, assists senior team members with various tasks.
Artzy, Research, & Community Development: Conducts comprehensive research on market making, tracks new ecosystem trends, and manages community developments.
Polar Panda, Junior Researcher MM: Builds internal tools to support the MM BD team, especially for lead sourcing.
The contributors of the DAO are supported by Growity Trading, which consists of 10 developers, 5 quants, and is overseen by 3 project managers.
Reform Advisors

Marc van der Chijs, Business Advisor: A seasoned Dutch investor and entrepreneur, Marc founded Tudou, Hut 8, and Climate 8. He will guide entrepreneurship and project launches for Reform.
Kay Van Petersen, Financial Advisor: Kay has been one of the biggest advocates, proponents, and investors in blockchain technology. With 20 years of experience in the financial sector, he is responsible for building and advising connections in Asia.
Elliot Hagemeijer, Token Advisor: Founder of Decubate, Elliot is an advisor to many projects such as ChainGPT and Reform, providing insight and guidance on token launches.
Petros Naziroglu, Market Making Advisor: With previous experience at Skynet Trading, Petros will provide expertise on project market making contracts and connections.
CZvanguard, Marketing Advisor: With years of expertise in the web3 and blockchain sectors, CZvanguard will guide marketing activities and build an online presence for Reform.
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